Marketing directly to the client or customer can be far more cost effective than marketing through intermediaries, if done effectively. Marketing Directly and doing this effectively though is not easy. Below we look at 5 Direct Marketing techniques below and some ways to optimise your techniques.
1. Email Marketing - is based a large part on the numbers game with the main aim to try and achieve a 3% click through rate. Direct Email marketing is very competitive and a large part depends on the quality of your list. It can be worth trying to zone in on the right geo-demographics mix of users that best suit what you are selling, provided this does not mean the list will become too expensive. You can save a vast amount of money on your mailing list by also having an opt-in area on your own website. Direct Email Marketing is getting harder and harder as spam emails increase in numbers and areas such as RSS act as newer ways for the user to select their own way of filtering information.
2. Exhibition Advertising - Setting up a stand at relevant trade and public exhibitions can be another excellent way to meet, network and sell to clients and customers. Exhibitions give one the chance to meet so many people in person within such as short time that exhibitions can be cost effective form of direct marketing.
3. Social Book Marking - is no longer just about personal communication, with sites such as Facebook becoming very powerful tools for businesses looking to generate traffic online. Social Networking is fast becoming the force in online advertising and traffic. Online traffic is said now to be driven more than 30% by social style sites. This form of advertising should not be overlooked by any business.
4. TeleMarketing - is a very traditional form of Direct Marketing, but still one which is always worth consideration and can produce excellent result. This form of direct marketing really depends on what you are selling and who your customers are but it should be considered.
5. Television - There are several other forms of direct marketing and one of the much more expensive forms is television advertising. Flashing an image of your product up in the middle of a major sports event is fantastic if you can afford it but television advertising in often beyond the budget of many companies, so you may need to move into online areas such as Social Book Marking and Sharing sites to drive new and direct traffic.
Catherine writes for UK Exhibitions and also Exhibition stands companies
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