Do you frequently send out direct mail ads to prospective customers only to meet with little or no response? There are a few simple changes that your can make to your campaign that will more than likely boost your response rate significantly.
The first and most basic tip is to personalize each letter with the customers name. For shorter mailing lists you might even consider writing the names (as well as your signature) in by hand, in an attempt to add a personal touch to the sales copy.
If your business has a frequently used mailing list (of previous customers for example), you may want to consider sending your mailings at different times of the month, and in different colors and shapes of envelopes, so as to capture the readers interest with each unique mailing.
It may also be a good idea to print some or all of your mailings on recycled paper, and making it clear to customers that you do so. That way, you can better capture the attention of earth-conscious readers, by letting them know that your company does its part for the environment.
Finally, its tried and proven that adding a P.S. message to the end of each letter can be used to draw attention to certain points, while giving you one more chance to capture the readers interest. Its a good idea to include a short summary of your overall message (condensed into a sentence or two), directly followed by your contact information.
About the Author: Jeremy Maddock is a successful web-based freelance writer, who covers corporate marketing solutions and other business services.
Direct Marketing Tools
In business, whenever you identify a new market that you know is going to be receptive and fruitful for your product and service then you also are soon faced with the problem that advertising in that market is not easy to obtain. This is due to the f...
Direct Mail and Direct Mail Marketing for Racetracks
Racetracks are always trying to fill up the stadium with customers paying to see races. The trick for a racetrack is to get regular clientele, which comes quite often or even brings their whole family or guests. There are many ways for a race track ...
How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!
John Wanamaker, a 19th century entrepreneur, once famously made the statement, I know that half of my advertising is wasted, I just dont know which half. Fortunately for todays marketers, there are scientific ways to determine which half is wasted,...
Direct Marketing for Non-Profit Groups Considered
If you run a non-profit business then perhaps you should try direct marketing and direct-mail to get volunteers and increase donations to your non-profit. Direct-mail and direct marketing does not just work for businesses, as it is a way to catch pe...
Direct Mail
Increase your companys market reach through direct mail advertising. Send the right people the appropriate brochures, newsletters, and flyers about your company or product launches and see how this kind of mileage can increase your sales and customer...
Effective Marketing Through Hired Mailing Services
There are many effective marketing strategies and among them the most tried and tested marketing strategy is direct mailing. Initially the onus was on the companies to implement them, but now they have the option to hire companies specializing in mai...
Direct Mail Marketing to Get a Job
Can you use direct mail marketing to get a job? Well consider if your will that most people already do, because they mail out their resumes to Corporations where they are interested in applying too right? Sure, also solo-professionals, consultants, s...
Direct Mail Postcards
Direct mail postcards are one of the most economical print communications media available on the market. It is a cost-effective marketing and advertising tool.Customers do not need to invest in envelopes or labels with direct mail postcards. All prin...
Direct Mail Services
Running an advertising campaign can take much of your time, effort, and money. And if you are using direct mail marketing or advertising as a medium, you are bound to worry about many things like logistics, addresses, and the mailing system.Just gene...
Direct Mail for Taxicab Companies
Taxicab companies must be sure to fill up those cabs so they can max out their ridership and expand to buy new cabs as well. If not the old cabs end up with too many miles with low income-per-revenue figures and that hurts their forward progress in t...
