To increase the sales of your business, you need to consider new additional options to get desired results. By opening a merchant account you will benefit from the most advanced and favorable consumer method of buying goods and services using credit card payments. It is one of the best services provide by merchants to customers and it increases sales of the business by a very large percentage.

The biggest advantage of having a merchant account is that you can accept credit cards from the customers and most of the times customers buying using credit cards ignore a nominal rise in cost of the goods or services than the cash payers. Thus, your chances of maximizing your profits are high.

By having a website of your own and accepting credit payments on your website also add to the profits of your business. It eliminates waiting to receive and clear money orders or checks.

Selecting the right merchant account for your business helps you get your payments into your bank account with a day. Hence, you do not have to wait long to receive your payments. As you receive your money in your hands fast, you can reinvest the money and increase your profits and grow your business.

Since you are conducting business in more credible and profession manner, your customers will trust you more. Not having a merchant account adds to the burden of reminding your customers to pay you through money orders or checks. Many times the customers either do not get time to send the check or money order or forget to send and have to be constantly reminded. It holds true with subscription based businesses where invoicing and collecting by check on a recurring basis increases collection and labor time thus reducing profits

Zed Miller, an expert business writer, regularly contributes his articles to various websites just to help merchants, small businesses and retail houses to expand their market base by accepting the prevailing mode of payments.Visit http://www.merchantservicez.com/Merchant-account-advantage.htm to read more articles from this author

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Is the web business still as profitable as it was earlier? Surprisingly, the answer is still yes. Let us show you the strategy.

Can this really be possible? One would ask. One can do it in Web Business too. Who wouldnt want a web business that generates 100,000 on its own? Not having to worry about the specifics of keeping merchandise, tracking orders, shipping orders and all the other small details that are associated with running such a business.

Yes, its possible and it can be done.

The answer is to simply remove the negative aspects of the business. One of the negative aspects is the physical element. Take it out of the business. Whereby one would not be bound by the criteria of tracking order, shipping the products, return of damaged goods etc.

The other part is to not sell products, which require warranty and guarantee. This means not sell products, which require after sales service or hands on support.

These are like the troublesome twos, remove them and you can have a commercial website, which will automatically generate profits.

Means to your profitability

Internet is a medium which is widespread and should be extensively used
You will find that most people use the Internet as a means to search. Search for solutions or search for products and services that they want to buy.
Therefore, the web business should be geared around the simple concept of helping others find what they require on the Internet. Whether its a product or a service. When your website, will help them to find what they are looking for. You are in the business of generating profits.

Web hosting business

At any given moment of time, people are looking for web hosting on the Internet to host their sites. Better still, many are dissatisfied by their current hosting sites and want a change. In fact according to latest reports there are over 300 million web sites on the web. They range from pots and pans, to selling cars, company websites, childrens websites and what not. According to the same report, 90% are commercial web hosting services.

How does the web hosting services make money?

Fairly simple they have arrangements (called affiliate arrangements) with all sites that they review or rank. Any visitor who visits this site generates an affiliate commission for the site.

Now lets suppose that the site ranks other sites according to their usability or traffic generated on the Internet. Supposing that it lists the top 100 sites like these. Further these 100 sites get at least 1000 hits in a day. Further even if say 15% were to click on the affiliate link back to the host provider, it would mean more than 100,000 in profits. Lets see how.

Say the affiliate commission provided would be 30 per site and just 1% of the 1000 visitors signed up with the host site. The mathematics is quite simple 300 a day or 109,500 in a year. This is a simplistic model but definitely achievable.

Customize the site diverting more traffic to the site

There are hundreds of such sites listed and operational on the Internet. However the ones, which are different, get more traffic diverted towards them. Now many of the sites also offer other services and products

Many offer review programs on topics like e-books, affiliate programs, merchant accounts etc.
The site has to look professional and instil confidence in the viewers. They may contain less than 50 pages.
Their promotion is primarily through advertisements on the search engines or through search engine optimisation.

In the end, will I be able to make profits

The key to success is hard work and confidence that one can instil in the buyers. Thats what these sites are about. If the traffic, which visits these sites on the Internet, is not convinced about the genuineness, in other words dont have confidence on the site. Then the whole experience has gone kaput. Your site will also be one of the have been sites on the Internet.

The risk that you encounter is small. But if you want to be a true professional then you must treat it as a challenge and make the site work for you.

The running and the operational costs for these sites are very less. The yearly charges for hosting such review sites can be as less as 100. Consider small overheads, the profit of 100,000 a year and above is truly fascinating. Hence one should make the most of it, as these sites are very few on the Internet.

This article was written by Craig Dawber of smarket.co.uk Need advice and guidance with your online business check out the resources found in this website.

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It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage.

A Local Business Web Site Example

Lets use the example of a car cleaning businesses. The business only cleans cars in a specific city, yet wants to use their web site to create more business. Time and money is invested in marketing the site in the search engines, paying particular attention to marketing the site for the specific geographic region the service provider covers. Nonetheless, many visitors from around the globe are likely to stumble across the site if it is well marketed.

Offer Non-Geographic Specific Products and Services

If a local business does not offer some sort of product or service that is available to the global market, than these web visits are wasted. The solution is simple. Local businesses that expend effort marketing their web site should also consider offering additional products or services that can be purchased by the global market.

Product Options

Options for our example - a car cleaning service - could include T-shirts, hats, cleaning cloths, wax and/or soap. Even just T-shirts could be an additional source of revenue, whereas the seller benefits not just from the direct sale, but the advertising the wearer of the shirt will provide.

Drop Shipping Makes Offering Products Easy

To the busy business owner, offering additional products for the sake of web sales may seem like an extra burden rather than a hidden source of revenue. Yet adding products to your web site can be very easy. By using a drop-shipper, inventory is not required. Services such as Caf Press allow products to be made as they are ordered.

Affiliate Systems

Also, if the site owner does not wish to deal with inventory and stocking products, affiliate systems can be used for revenue. Affiliate systems allow site owners to signup for revenue sharing programs with other companies. An affiliate program allows site owners to offer the products or services of other companies while getting a commission on sales generated from the site owners site.

In short, if you run a business that operates on a local basis only, and also maintain a web site, it may be well worth your while to expand to the global market by adding products or services that can be sold around the world.

Halstatt Pires is a search engine optimization specialist with http://www.marketingtitan.com - an Internet marketing and advertising company providing internet marketing services in San Diego, California.

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The simple word ecommerce means many different things to many different people. To some of us, ecommerce means the ability to buy that great new book at 4 in the morning from our favorite online bookstore. To others, ecommerce means cleaning out the closet and making some money by putting those unwanted treasures up for sale at our favorite online auction house. To others, ecommerce means the ability to have different businesses connect seamlessly and cost efficiently, and the business to business world of ecommerce is one of the fastest growing segments of the market.

Ecommerce allows suppliers to easily connect with buyers of finished products, and business people to easily compare prices and quality among different suppliers. The Internet also provides a wealth of information, and this information is an integral part of the ecommerce solution.

When the Internet first emerged on the scene, it was used by government agencies as a secure way to communicate with one another. Even when the Internet became the province of ordinary users, it was mostly a playground for college students and computer geeks. It took quite some time for the commercial potential of the Internet to be exploited, and the first ecommerce companies were quite primitive by todays standards. Some of those first ecommerce companies are still around and stronger than ever, while others failed to make a profit. Anyone interested in opening an ecommerce business of their own would do well to study the history of ecommerce and the Internet for important lessons.

Despite the bursting of the Internet bubble, ecommerce continues to have nearly unlimited potential for smart entrepreneurs. In fact, the world of ecommerce offers so many advantages over traditional brick and mortar businesses that it simply cannot be ignored. While a brick and mortar business needs to rent space and hire employees, a start up ecommerce business can be run from a single computer as a one man or one woman operation. Many of the most successful ecommerce businesses got their start in just such a manner, and more and more ecommerce startups are born every day.

There have been a great many changes in the world of business over the last couple of decades, but perhaps no change has been more important than that of the Internet. The World Wide Web has become so important in our lives that many of our children could not conceive of a world without it. Business has been changed in many ways by the power of technology, affecting everything from the way we get hired to the way we do our jobs.

For more information on the world of ecommerce visit http://www.ecommercesold.com

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Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.

Apart from the fact that e-commerce is growing at the rate of more than 25 percent a year, the use of online features can bring efficiency to virtually every aspect of business process, be it supply chain management or customer support management.

But, how can you build an e-commerce business and take advantages of all these great possibilities? After all, you are pretty sure that anything to do with new technology is complicated, time-consuming, and expensive.

Believe it or not, this is just a misconception that most business owners have about the Internet technology. The truth is in order to run a business online and reap profits, like any new effort, you need to do a little homework, have patience and determination, and get going.

Take the following steps seriously and in no time you will be able to embrace fascinating world of online business.

Take your products online

Getting your product online does not simply mean - having a nice picture and a product narration to go with it. Effective use of the Internet is based on standards. Standards, as you know, are created to facilitate common use of a technology. If you ever imported or exported a product or service, or if you registered your product with some kind of authorities ever; you certainly know that each product falls under certain subcategory according to the classification system that you encountered. Internet is the same thing. Since the emergence of Internet, several classification systems have been developed.

If you think long term and would like to use same catalog with multiple e-marketplaces, you should adopt one of the prevailing classification system in the Internet. The best online catalog classification available from my point of view is UNSPSC. For one thing, many prominent e-marketplaces adopted this particular system, which allows you to post your products on multiple e-procurement systems and e-marketplaces.

How do you do this? I would suggest you to become a member of one of the e-marketplaces, where you can aggregate your products using some kind of simple wizards or forms. E-marketplaces based on Commerce Ones the largest B2B e-marketplace enabler, have this facility.

Our own Rusbiz e-catalog system, which is also based on UNSPSC, also allows you to integrate your products using a very simple but sophisticated form. If you do not have time to do it by your own, you can use the service of a B2B exchange. Rusbiz also provides with similar service.

Get an online presence

What should be your next step once you have all your products transformed into e-catalog? Naturally, you need to have an online presence to sell the products. There are number of options how to do this.

Become a member of an e-marketplace

This could be a large geography oriented fairly large horizontal market or a vertical e-marketplace specific to your industry. The membership fees are in most of the cases not so expensive. But many of them charge some percentage on your transactions, usually, from 1 to 3 percent. If you expect big sales volume, you may think this might not be the best choice for you. However, if you get new customers, thanks to your mere presence in an e-marketplace, the percentage that you have to pay on the transaction you should consider as customer acquiring cost. Under any circumstances, it is good to become a member of at least one e-marketplace as you -automatically get exposed to thousands of new prospective customers.

Build a website

There are several ways you can construct an e-commerce site to your need.

You can build a website in house by employing developers or you can hire a web development company to do this for you. The advantage is you can have a website with the look, feel and functionality according to your given specification.

However, both of these methods could be way costly for a small business. Average cost of building an e-commerce website runs starting from US$ 600 plus hosting and maintenance charges for a miniscule site with limited features to several hundred thousand US Dollars for a powerful e-commerce website.

Another option that you have as a small business is to build an e-commerce site from prefabricated templates. While this is affordable and easy, you considerably lose flexibility and customization possibilities in comparison to building a site from scratch.

Build a web store

All these above mentioned cases do not allow you to have the potentials and advantages that come with an e-business website integrated with a B2B exchange. Which means, whether you are a business to consumer company with occasional sales to businesses or you are a pure play B2B company, a Web Store merged into an e-marketplace is what you need.

A web store from a B2B exchange gives you the best of both worlds. You are having a professional e-commerce site which incorporates all the features that an e-marketplace has to offer. And you build a site from simple and easy to edit templates.

For a detailed information about the features that come with a web store and benefits that you can get from them, follow this link: Powerful E-business Store

About The Author

Nowshade Kabir, Ph.D., is the founder, primary developer and present CEO, of Rusbiz.com, a global business to business e-commerce portal with feature like storefronts, aggregated catalog, e-marketplace, trade leads, internal messaging system supply chain solutions, etc. With a doctorate in Information Technology, Dr. Kabir has worked an advisor to government projects and has over 12 years experience in International Trade. An author of many B2B and business related articles; he publishes a bi-weekly E-zine for online business community. You can subscribe to his newsletter free of charge from http://www.rusbiz.com.

nowshade@rusbiz.com

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The rapid growth of the internet commerce in recent years
presents established small businesses with a serious dilemma. On the one hand you can stick with the business model that has worked for the last number of years. On the other hand, you can make the shift to serious eBusiness.

Choosing to stand pat is usually much easier in the short term. But in the longer term this almost certainly means you will be left behind by technology, and lose many of your most important clients to more aggressive competitors.

But shifting to eBusiness may involve committing substantial resources to developing a new game plan. That usually means refining product lines to make them easier to sell online, upgrading computer systems and websites, and training personnel at all levels to be more web savvy. It also means developing or hiring staff to handle the administration of new marketing, sales, and delivery systems, and working with outside consultants and service providers to handle the technical aspects of the new program that cannot be handled by your own people.

Is adopting an eBusiness Solution worth the effort?

Are the short term difficulties involved in making the transition to eBusiness worth the effort?

In virtually all cases, Yes.

It is like any other investment in your business. Some businesses look at the cost of upgrading production equipment or of renovating their office or retail space and decide it is simply not worth the cost. They decide the future is too uncertain to risk moving ahead, so they opt to tread water until either circumstances change, or they simply cannot continue any longer in business.

In this sense, choosing to stay abreast of technological changes is a business necessity. And these days deciding to get involved with eBusiness is the most important technological decision many current businesses will ever make.

Advantages of eBusiness

Here are some of the more important advantages of moving to eBusiness.

You can develop a more cost effective Communication and Marketing Strategy - The most obvious advantage
of “upgrading” to eBusiness is that it gives you a vital web presence. In an upgraded “eBusiness environment” your company web site becomes the focal point
of your communications and marketing strategy. And in an era when an increasingly large number of people are using the web as their first source of product and service information, “being there” 24/7 is extremely important.

You can reach New Markets World Wide - The internet offers exciting ways of reaching new markets that could only be dreamed of in the past. There are methods of promoting your products online that allow you to precisely target the
customers you are after whether they are in your town or on the other side of the world.

You can reach Local Customers and Prospects more effectively - Until recently, companies offering a product or service to local customers could not see the benefits of having an online presence. But as more and more people become comfortable with using the internet instead of traditional
advertising sources like classified ads or yellow pages, having an aggressive web presence makes better business sense even for local companies. This may also offer a springboard to developing new markets further afield.

You can cut Advertising and Marketing Costs - Online advertising is not only more efficient, but it is often less expensive than traditional advertising. After sales training expenses can also be reduced by utilizing online seminars,
training videos and tutorials.

You can streamline the Ordering Process by taking orders online - Implementing an online ordering system allows you to eliminate manual paper work or telephone order taking. It also offers the possibility of integrating your sales order system with order fullfillment and delivery so customers can be up to speed on the progress of their orders at all times.

You can cut Communications and Telephone Costs - While the costs of voice communications using long distance telephone services have been coming down rapidly over the last few years, switching to an eBusiness model offers the possibility of totally eliminating many of these costs. Of course there is
traditional email. But beyond that there are systems like “Live Help” where customers can chat live with support or sales staff. And the most recent development is
VoIP (Voice Over Internet) which promises to completely revolutionize telephone service.

Finding the right eBusiness Solution

Every business is unique, so every business will require a unique eBusiness solution. Chances are most small businesses will not have the resources inhouse to make the move. In that case they should find an eBusiness solution provider that takes a comprehensive approach to each situation. Rather than offering a pre-packaged program, they should be able to look carefully at a business and make recommendations based on its specific needs. That includes the ability to provide staff training and ongoing support long after the initial system is put in place.

For more information about eBusiness Solutions, visit
Diggy eBusiness Consultants. Diggy eBusiness Consultants start by analysing
your company and your goals, and then make recommendations on how your business can benefit from an eBusiness solution.

Rick Hendershot is a writer and creator of Linknet Promotions. For effective, low cost online promotional ideas, visit Linknet Promotions.

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For merchants, refunds are usually part of the business. If you have a business establishment, your customers simply have to go there, return the item and get a refund. You, on the other hand, will only need to make the corrections in your sales records and the refund has been completely processed. Unfortunately, this is not quite as simple in the internet business community. If you are not familiar with processing refunds for your internet business, here are some of the things you should expect.

Validating Customer Complaint - with an internet business, there is very minimal interaction with the customers. When one is asking for a refund, you must first make sure that the complaint is valid. This means you will have to read each email that contains a request for a refund and sorting out legitimate claims from phony ones. Also, you will have to consider the money back warranty for the item to make sure that the item is still covered.

Checking the Item - after accepting that the complaint is valid, you will have to request the item returned in order to be checked. Naturally, the customer must make sure that the item is in a condition that does not nullify the refund request. This means that the damage must be covered by the warranty.

Replacing the Item - if the client wishes to replace the item, then you must do so at once. On the other hand, there are cases when the item can no longer be replaced and you will have to return the payment made by the customer.

Processing the Refund - if the client requests a money refund, you must do so at once. After having done so, you must make sure that you make a note of the refund so that you will have no problems balancing your book of accounts.

In order to avoid much hassle from refunds, you must look for a way to manage them effectively and efficiently. Having several different merchant accounts can make it even more difficult. Imagine sorting through more than one account and making sure that no mistakes are made while processing the refund. The key, of course, is being to address each of these refunds as soon as possible. If not, you will find yourself trying to look for sales transaction and reconciling them with the corresponding refund request. The only way you can handle these refunds is by having a single place where you can monitor them conveniently. For most businesses, a reliable affiliate marketing network portal can do the trick.

For convenience, you can rely on Click2Sell.EU to provide you with a means to manage all these refunds quickly and effectively. In order to do this, you must make sure that you have provided all your merchant account details. You will be able to generate reports showing all activities in your accounts including request for refund. This means, you can successfully process all refunds without much hassle. This way you can reap the many benefits.

Egidijus Andreika is a creator of Click2Sell.EU Affiliate Programs Network. Click2Sell.EU provides you with a built in affiliate network to sell your digital, material or subscription based products. Accept payments instantly and fully control your refunds, customers and run your affiliate marketing business successfully. Sell Downloads at Click2Sell.EU. Visit: http://www.click2sell.eu

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There are many important things to consider when opening your business up to online purchases. One consideration could be your ability to handle the demands generated by 24-hour access to your products; can you keep up with the added orders? Another consideration is making sure your website can handle the amount of traffic present after increased exposure to a larger amount of purchasers due to internet accessibility; more customers are available than would ever visit your “brick and mortar” storefront in the lifetime of your business. However, if you do not have a way for the would-be customers to make their payment in a secure and expedient fashion, your internet showings can be for “window shoppers” only, so considering how to accept payment is of the highest priority.

Though there exists a myriad of choices of individual companies that will help organize and authorize these prospective payments for your online venture, there are basically two types of internet merchant accounts to choose from: An individual, or personal merchant account and a third party merchant account. An internet merchant account allows you to accept online purchases in the name of your company, personally, and is difficult to obtain for most new businesses. It requires a large setup fee in part, due to the fact that these purchases are made in “card not present” transactions.

Smaller companies that are just starting out and doubtful of high sales often do not qualify for personal merchant accounts because most banks and regular merchant account providers require that a monthly volume minimum be met; if sales do not meet or exceed this minimum, you might find your business penalized with extra fees to assure your online sales proceed uninterrupted. These smaller businesses possessing lower processing volumes (lower sales) have a more feasible option for handling credit card purchases. Third party merchant account providers allow smaller or less established businesses to come together under one merchant account. The third party provider bundles many smaller businesses together under one account, taking responsibility for handling the processing details, allowing new business owners to concentrate more on strategies to help their online business grow. Third party providers require low or no monthly purchase minimums, add less extra fees, and often require no setup fees at all. Third party merchant providers do levy handling fees for each purchase made, but are nonetheless a highly viable option for newer online retailers.

New business owners needing to enlist payment companies to help with their online processing needs should contact a reputable company like Stradafee Limited whose expertise can point them in the direction necessary for prosperity.

About the Author: Jennifer Loganthan is the President and CEO of Stradafee Limited. Stradafee is an electronic payments company as well as eCommerce and merchant account providers. For more information on merchant services please visit http://www.stradafee.com.

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Ok, so youve learned the ins and outs of Internet Marketing and have become fairly adept at marketing other peoples products. You want to take it to the next level and market something of your own. So, how in the world do you do that?

I get an unbelievable amount of email relating to this topic and so many people seem to be interested in selling something of their very own, but they dont know where to start. Well, I wont tell you its easy but it is not as difficult as some would have you believe.

You have to stop trying to force that million dollar idea. I know from personal experience that when I force something it shows. The idea needs to be a natural and direct result of something you know or have experienced.

Folks have these kinds of ideas every day and never do anything about them. I meansurely you have thought to yourself, Hey, wouldnt it be great if there was something that? Or, hey I could really use a. The next time that happens to you, write it down.

Now, if you havent had the luck of having that great epiphany at the same time you are thinking about bringing your own product to market, youll have to work a little harder to make it a reality.

So, what do you need to do to create your own product? Think about the things you know about. It does not matter if its a subject that would appeal to a mass market because you can create very profitable niche products if you do it right.

If you think you dont know anything then I say to you, Think again. Even if all you do is sit on your duff and play video games all day, you know something. You know video games. And that knowledge could become a product for you.

You could create an ebook for tricks and cheats for some of the latest games. Or perhaps create a gamers review web site. The ideas are only limited to your imagination.

If you have been marketing online and have found that a certain tool would really help you in your endeavors, then the chances are it would help other online marketers as well. Build that tool and sell it.

Not a software designer or a coder? No problem there either. Go to eLance.com or Rent-A-Coder.com and place your concept up for bid. Unless your idea is incredibly complex you should be able to get your project done for a very reasonable amount…not to mention the relationship you could build with a coder for future projects.

A developer that I work with now has done projects for me as low as $35.00. And I can do with those as I please. They make great giveaways or I could sell them for even as low as $9.95 a shot and still make a nice profit.

So, when you are ready to create something of your own, stick with something you know or something that you know would help you with your business. Its not a puzzle so dont try to over think it. The things you have learned and experienced in your life are all resources that you can leverage to develop your very own product.

John Hostler, aka the Internet Renegade, has been marketing successfully both online and off for 6 years. He released his widely anticipated book on the subject of Internet Marketing on 02-01-06. To find out more about John or his newest release check out http://www.internetrenegade.com

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What is the Internet?

In order to provide a discussion on the Internet it is essential to provide a short description on what the Internet actually is.

Put in the most basic of terms the Internet can be described of as a massive collection of computers that are sited around the world and that are connected together in order to create a huge network that allows information to be collated and shared by millions of people.

Origins of the Internet

This article is largely built around e-commerce and the way in which technology is transforming the world of retail. The question is therefore raised as to what has made e-commerce the way we know it today? In order to answer this question it is a necessity to discuss the origins of the Internet.

In 1969 the U.S. government undertook an experiment today known to people all around the world as the Internet. The purpose of this experiment was to create a way of preserving communications in the event of a nuclear war. Through the collaboration of ARPA (Advanced Research Project Agency) and some academic institutions involved in joint research on defence technologies via interconnected networks ARPANET the earliest version of the Internet was created.

As time passed the popularity of the Internet grew and what was originally a network of a small handful of computers in the United States was now a growing phenomenon amongst educational establishments and enterprising entrepreneurs who were beginning to see the potential in selling Internet access into peoples homes.

In the 1980s the UK and Europe realised the potential of the Internet just has the USA previously had. In 1980, NSF (National Science Foundation), the body which took an active role to support ARPANET created an academic network called CSNET which enabled the computer science departments of some universities to be connected.

At the start CSNET used a backbone, which was supported by NSF, but in the early 1990s, it established the Internet with TCP/IP with the support of the countrys major networking companies.

Even though the Internet clearly existed since the 1980s it was not until the early 1990s that the corporate world were able to make use of it instead of just the academic community and government sponsored organisations. This limited use was due to the user unfriendly nature of the system, which led to the need for an interface to be designed to make the Internet easier to use. This interface is what is now known as the WWW (world wide web).

The World Wide Web (WWW)

In 1993 a researcher called Tim Berners-Lee with the aim of making the Internet a user-friendly environment introduced the WWW. Designers had the task of designing and formatting web pages with the use of HTTP (Hypertext Transport Protocol) and HTML (Hypertext Mark-up Language) to link documents together electronically. This new technology enabled a world wide web of information to be provided.

However real usability came shortly after the introduction of the WWW when in 1993 a team led by Marc Anderson at the University of Illinois developed a browser called

Mosaic which was a graphical user interface for the Internet to facilitate point and click navigation, more commonly referred to as browsing.

N.Bandyo-padhyay cites Reid (1997) who states that by July 1996, 150,000 server computers were web-enabled. In 1994, the same team developed Netscape, which is today the most commonly used browser. Netscape was equipped with a search engine to type keywords into and was created using advanced HTTP.

Being able to perform keyword searches was a huge factor in the increased popularity of the Internet. Other browsers such as Internet Explorer by Microsoft soon followed and shortly after that several websites dedicated to producing keyword searches such as Yahoo and Lycos appeared. These are today known more popularly as search engines.

The WWW also contributed to providing increased levels of security on the Internet by encrypting the messages that moved between servers. Security on the Internet is today a huge cause of debate.

The Internet Revolution

The increased popularity of the Internet brought about the realisation that almost unlimited amounts of information on any topic would be made available and at little cost and improved convenience. In fact the Internet brought about endless opportunities to exploit enhanced communication techniques in a variety of ways.

It was made possible for people to communicate with family and relatives who lived on the other side of the world without having to pay extortionate telephone bills. Universities were able to educate international students situated in their home countries and businesses were able to use dispersed employees working on the same project through the use of groupware (software designed for a team of workers to share documents and files electronically and work on them interactively) running on the Internet.

Technology as always meant considerable changes such as when the Personal Computer (PC) altered the way that businesses now conduct their affairs.

The Internet and the WWW created the Internet revolution by causing changes in the way that organisations conduct their business. Dave Chaffey cites Andy Grove (1996), Chairman of Intel and one of the early adopters of e-commerce, who provides the following analogy of the Internet. He says:

Is the Internet a typhoon force, a ten times force, or is it a bit of wind? Or is it a force that fundamentally alters our business?.

It seems as though this statement seems to sum up what everybody in this day and age would like to know. It is partly due to this Internet enigma that this article has been compiled.

In a highly competitive market companies have had to review their strategies in order to attract customers. The capabilities of the Internet through the world wide web has meant that the role between business and customer has changed whereby the customer is now able to demand better service and has quick and easy access to information and goods.

This has meant that businesses can know longer rely on old practises and must continue to evolve in order to meet ever changing customer demands.

If you like this article and share the same passion for the phenonenom that is e-commerce then please feel free to pay a visit to the authors own e-commerce store at ToyGrotto

The author would very much appreciate any kind of feedback that you have to offer regarding ToyGrotto. Please feel free to submit your comments to the author at toygrotto@toygrotto.net.

All comments and suggestions of all natures will be greatly appreciated and will be taken on board. The key to writing good articles is by having a wealth of knowledge and sources which then can be analysed and shared with others.

Thank you for taking the time to read this article.

The author is 24 years old, has just completed a Business and Computing Bsc Honours Degree and is the owner of an E-Commerce website called ToyGrotto.

The author has a special interest in E-Commerce after undertaking E-Commerce has the subject of the authors final year dissertation. If anybody would like to view this disseration please email me at toygrotto@toygrotto.net. Your views would be greatly appreciated.

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